What are Cookies?
Cookies are small text files that websites store on your computer or mobile device when you visit them. Our site and our advertising partners utilize cookies to enhance your browsing experience, analyze website traffic, personalize advertising content, and measure advertising effectiveness.
Managing Your Cookie Preferences
You have the power to control the cookies stored on your device. You can restrict or block cookies by adjusting your browser settings. The method for managing cookies varies depending on your browser. Please consult your browser’s help documentation for specific instructions.
Please be aware that if you disable certain cookies, some features on our website may not function correctly, and your browsing experience may be affected.
Detailed Instructions on Managing Cookies
For comprehensive, browser-specific instructions on how to manage cookies, please refer to the guide provided by the Information Commissioner’s Office (ICO). (Please note that we are not responsible for the content of external websites.) The ICO provides detailed information on managing cookies across various browsers: https://ico.org.uk/your-data-matters/online/cookies/
Many browsers also offer a “private browsing” mode that prevents the storage of cookies and browsing history during your session. Any cookies created during a private browsing session are typically deleted when you close all browser windows.
Opting Out of Google Analytics
You can prevent Google Analytics from tracking your activity across all websites by installing the Google Analytics Opt-out Browser Add-on. (Please note that we are not responsible for the content of external websites.) This add-on is available for various browsers and can be downloaded here: https://tools.google.com/dlpage/gaoptout
Types of Cookies Used on Our Website
We use the following categories of cookies:
- First-Party Cookies: These cookies are set by our website (pramlux.com) and are primarily used to remember your preferences, such as items in your shopping cart or your preferred currency.
- Third-Party Cookies: These cookies are set by a domain other than our website and are typically used for advertising, analytics, and other cross-site tracking purposes.
- Session Cookies: These are temporary cookies that expire and are automatically deleted when you close your browser.
- Persistent Cookies: These cookies remain on your device for a specific period or until you manually delete them.
Specific Cookies Used on Our Website
The following table provides detailed information about the cookies used on our website, including their purpose and provider:
| Cookie Name | Provider | Type | Purpose | Expiry |
|---|---|---|---|---|
_ga | Google Analytics | Third-Party | Distinguishes unique users and tracks website traffic. | 2 years |
_gid | Google Analytics | Third-Party | Distinguishes unique users and tracks website traffic. | 24 hours |
_gat | Google Analytics | Third-Party | Used to throttle request rate to limit data collection on high-traffic sites. | 1 minute |
ads_user_data_src | Google Ads | Third-Party | Used to improve advertising and personalization on what is relevant for each user. | Session |
| DoubleClick | DoubleClick | Third-Party | Enables retargeting and tracks the performance of advertising campaigns. | 12 months |
| reCAPTCHA | Third-Party | Used to distinguish users from automated bots and enhance security on our website. | 12 months | |
| cookieConsent | Pramlux | First-Party | Stores the user’s cookie consent preferences. | 1 year |
Google Analytics
We use Google Analytics to understand how visitors use our website. This helps us improve the site’s usability and content. These cookies collect information in an anonymous form, such as the number of visitors, where they came from, and which pages they visited. You can opt out of Google Analytics as described above in the “How to Manage Cookies” section. You can find out more about Google’s use of information here: https://policies.google.com/technologies/partner-sites
Google Ads (and DoubleClick)
Google Ads utilizes cookies to personalize advertising and display relevant ads to users based on their browsing behavior. These cookies also allow us to track advertising performance and avoid showing ads that have already been viewed. This product collects and uses data through cookies, which may be used for ad personalization. For more information on Google’s data usage, please refer to https://policies.google.com/technologies/partner-sites.
You can manage your Google ad settings and revoke consent for ad personalization here: https://adssettings.google.com/
Google reCAPTCHA
Google reCAPTCHA is implemented to distinguish users from automated bots and enhance security. This product collects and uses data through cookies. The data collected may be used for ad personalization. For more information on Google’s use of information, please refer to https://policies.google.com/technologies/partner-sites.
How Long Will Cookies Remain on My Device?
The duration for which a cookie remains on your device depends on whether it’s a “session” or “persistent” cookie. Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain on your device until they expire or are manually deleted. Most of the cookies we use are persistent and expire between 30 minutes and two years from the date they are downloaded to your device. You can find more information on how to manage and remove cookies in the “How to Manage Cookies” section above.